What does a new kind of relationship with a different kind of energy service look like?
We imagined a world in the not too distant future, where price and renewable energy options were hygiene factors. Where switching was easy and frequent, and customisable energy services with peer to peer energy sources became the norm.
Kin and Kitty are the two concepts we developed in response to our vision of the not too distant future, research into our current pain-points as energy consumers, and trends in the technology and energy space.
The concepts illustrate the key principles we've developed that guide what a new kind of energy service could look like.
These key principles are:
Let me create my own service: use digital to give me the tools I need to design my own service (hyper personalisation)
Let me engage with you on my own terms: use data about what motivates me (ask me first) to drive our interactions, rather than assuming you know what kind of relationship I want to have with you
Help me solve my 99 actual problems: capture my attention by finding a way to solve the real problems in my life, then I might let you get to know me better
Find out more about how we arrived at these three key principles for what a new energy service could look like as well as everything else we learned via our chapters.
Say firstname.lastname@example.org if you'd like to learn more about us, the principles or our concepts.